Our Region

Situated on beautiful Grand Traverse Bay, the Grand Traverse region is the hub of economic trade in northern Michigan.  This growing, diverse community offers a place where…

  • Prosperity is a regional priority
  • Customized training and advanced education are at your fingertips
  • Entrepreneurial spirit and creative places thrive
  • Vested partners work together for success
  • Commerce village centers and agri-businesses abound
  • Access to superb natural environment and urban amenities provides a unique quality of life

Quick Facts

  • Population (2015)
      Grand Traverse County: 91,636
      Traverse City Micropolitan Area: 148,334
  • Median Home Price (2008-2012)
      Grand Traverse County:  $169,800
    Traverse City Micropolitan Area: $157,500
  • Median Household Income (2008-2012)
     Grand Traverse County: $51,641
    Traverse City Micropolitan Area: $49,431
  • Percent of Adults with a Bachelor’s Degrees (2012)
      Grand Traverse County: 29.6%
      Traverse City Micropolitan Area: 29.1%
  • Number of People in the Workforce (2014)
      Grand Traverse County: 45,485
    Traverse City Micropolitan Area: 73,258 

The Traverse City Micropolitan Area consists of Grand Traverse, Benzie, Kalkaska, and Leelanau Counties: